Sexy Little Numbers How to Grow Your Business Using the Data You Already Have (Hardcover)
|Author: Dimitri/ Brown Maex|
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|From CEOs to employees at all levels, "Sexy Little Numbers" shows readers who to market to and how much to spend, with specific information about customer behavior that will help readers find discernible and predictable buying patterns and allow them to execute new strategies at little or no cost.|
From the Publisher:
Taps the latest breakthroughs by data analytics to counsel business growth professionals on how to identify profitable and potential customers as well as customers not worth targeting, outlining strategies for predicting buying patterns and executing low-cost ideas. 40,000 first printing.