With the introduction of the LE830 Series, Sharp once again reinforces its leadership in LCD and LED technology. Sharp's proprietary quad pixel technology adds a fourth color, yellow, to the traditional RGB pixel format, enabling many colors to be displayed for the first time. Featuring more colors than any other television, see never-before-seen colors like sparkling golds, Caribbean blues and sunflower yellows. On the LC-52LE830U, this technology is enhanced further with Quad Pixel Plus, which produces smoother lines by enabling the individual control of all 8-million sub-pixels on the screen. A stunning new contemporary Edge lit design proudly announces a new AQUOS television direction.