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Show Sold Separately : Promos, Spoilers, and Other Media Paratexts (Paperback)

Author: Gray, Jonathan

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Product Overview

It is virtually impossible to watch a movie or TV show without preconceived notions because of the hype that precedes them, while a host of media extensions guarantees them a life long past their air dates. An onslaught of information from print media, trailers, internet discussion, merchandising, podcasts, and guerilla marketing, we generally know something about upcoming movies and TV shows well before they are even released or aired. The extras, or ?paratexts,? that surround viewing experiences are far from peripheral, shaping our understanding of them and informing our decisions about what to watch or not watch and even how to watch before we even sit down for a show.

Show Sold Separately gives critical attention to this ubiquitous but often overlooked phenomenon, examining paratexts like DVD bonus materials forThe Lord of the Rings, spoilers for Lost, the opening credits ofThe Simpsons, Star Wars actions figures, press reviews for Friday Night Lights, the framing ofBatman Begins, the videogame of The Thing, and the trailers forThe Sweet Hereafter. Plucking these extra materials from the wings and giving them the spotlight they deserve, Jonathan Gray examines the world of film and television that exists before and after the show.

Specifications

Publisher New York Univ Pr
Mfg Part# 9780814731956
SKU 211295824
Format Paperback
ISBN10 0814731953
Release Date 1/1/2010
Product Attributes
Book Format Paperback
Number of Pages 0256
Publisher New York University Press
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$36.99 + free shipping
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