From the Publisher:
Make sense of the communications explosion and increase your effectiveness in the workplace. Shut Up and Listen combines no-nonsense advice with insight into the latest tools from some leading opinion-formers. Master the art of the compelling message and discover how to apply it across the spectrum of communications channels. This revised and updated edition is packed with tips|from experts in leading global companies like Saatchi & Saatchi, Nokia, BBC and Microsoft. There are opportunities to test your own abilities and build your skills through a series of practical applications.