Small Business Marketing Kit for Dummies (Paperback) - Schenck, Barbara Findlay

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Specifications

Publisher John Wiley & Sons Inc
Mfg Part# 9781118311837
SKU 229214821
Format Paperback
ISBN10 1118311833
Release Date 9/4/2012
From the Publisher
Editors Note Small Business Marketing Kit For Dummies, 3rd Edition, gives readers advice for making the most of new technology and techniques for effectively marketing a business, brand, or product. Updated content includes the latest information on:Using social media as a marketing toolCommunicating with customersFinancing a marketing campaignThis third edition also includes a companion CD full of tools and templates to give readers a jump-start on putting info from the book to work. CD contents include:Templates for creating marketing plans, customer profiles, goals and objectives, marketing impression inventories, customer experience touchpoint assessments, customer service performance analyses, and customer satisfaction evaluationsSpreadsheets for preparing market area and product distribution analyses, market share calculations, annual and project budgets, and marketing cost and ROI comparisons; Sample forms for RFPs, agency agreements, talent and model releases, and news releasesChecklists for choosing and registering domain names; website design, architecture navigation, content, and e-commerce considerations; advertising planning, production, placement and results evaluation; and customer satisfaction and support assessments Worksheets for developing social media strategies, tactics and content, selecting keywords, creating interaction calendars and action plans, and monitoring and managing online personal and business reputations
Product Attributes
eBooks Kobo
Book Format Paperback
Edition 0003
Number of Pages 0364
Publisher For Dummies

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