Small Business Marketing Kit for Dummies (Paperback)

From the Publisher: Small Business Marketing Kit For Dummies, 3rd Edition, gives readers advice for making the most of new technology and techniques for effectively marketing a business, brand, or product. Updated content includes the latest information on: Using social media as a marketing tool Communicating with customers Financing a marketing campaign This third edition also includes a companion CD full of tools and templates to give readers a jump-start on putting info from the book to work. CD contents include: Templates for creating marketing plans, customer profiles, goals and objectives, marketing impression inventories, customer experience touchpoint assessments, customer service performance analyses, and customer satisfaction evaluations Spreadsheets for preparing market area and product distribution analyses, market share calculations, annual and project budgets, and marketing cost and ROI comparisons; Sample forms for RFPs, agency agreements, talent and model releases, and news releases Checklists for choosing and registering domain names; website design, architecture navigation, content, and e-commerce considerations; advertising planning, production, placement and results evaluation; and customer satisfaction and support assessments Worksheets for developing social media strategies, tactics and content, selecting keywords, creating interaction calendars and action plans, and monitoring and managing online personal and business reputations