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Small Business Marketing Kit for Dummies Schenck, Barbara Findlay 1 of 1
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Product Details:

Format: Paperback
ISBN-10: 1118311833
ISBN-13: 9781118311837
Sku: 229214821
Publish Date: 9/4/2012
Sales Rank: 85442
Pages:  364
Edition Number:  3
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From the Publisher:
Small Business Marketing Kit For Dummies, 3rd Edition, gives readers advice for making the most of new technology and techniques for effectively marketing a business, brand, or product. Updated content includes the latest information on:
  • Using social media as a marketing tool
  • Communicating with customers
  • Financing a marketing campaign

This third edition also includes a companion CD full of tools and templates to give readers a jump-start on putting info from the book to work. CD contents include:

  • Templates for creating marketing plans, customer profiles, goals and objectives, marketing impression inventories, customer experience touchpoint assessments, customer service performance analyses, and customer satisfaction evaluations
  • Spreadsheets for preparing market area and product distribution analyses, market share calculations, annual and project budgets, and marketing cost and ROI comparisons;
  • Sample forms for RFPs, agency agreements, talent and model releases, and news releases
  • Checklists for choosing and registering domain names; website design, architecture navigation, content, and e-commerce considerations; advertising planning, production, placement and results evaluation; and customer satisfaction and support assessments
  • Worksheets for developing social media strategies, tactics and content, selecting keywords, creating interaction calendars and action plans, and monitoring and managing online personal and business reputations
Product Attributes
Product attributeeBooks:   Kobo
Product attributeBook Format:   Paperback
Product attributeEdition:   0003
Product attributeNumber of Pages:   0364
Product attributePublisher:   For Dummies
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