The Beryl Companies has always cut its own path in regard to company culture. A bottom-up approach and commitment to transparency defines the ?Beryl Way,? which leads to deepseated employee loyalty. Told through the distinct voices of staff members, Smile Guide offers a unique insight into the inner workings of this employee-centric company and the impact that culture can have?both on the company's bottom line and employees' personal lives. This book provides a road map for making the exceptional Beryl business model the rule. From recruiting and branding to leadership and communication, Smile Guide addresses each aspect of establishing and maintaining a personalized, beneficial, and efficient company culture. Following CEO and founder Paul Spiegelman's first book, Why Is Everyone Smiling?, this collaboration of Beryl coworkers drives home the point that there is a clear correlation between an ethical, empowered workforce and profitable operations.