Smile in the Mind (Paperback)

Author: Stuart, David

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Product Overview

*Author: Stuart, David/ McAlhone, Beryl *Publication Date: 1998/08/13 *Binding Type: Paperback *Language: English *Depth: 1.00 *Width: 9.75 *Height: 11.25

Specifications

Publisher Phaidon Inc Ltd
Mfg Part# 9780714838120
SKU 30400828
Format Paperback
ISBN10 0714838128
Release Date 4/10/2007
Physical
Dimensions (in Inches) 11.25H x 9.75L x 1T
From the Publisher
Editors Note The best graphic design does more than capture attention and make the audience linger. It prolongs the encounter, compelling the reader not only to notice, but to remember. This book is about making graphics memorable by using witty thinking. It argues that ideas which happen in the mind, stay in the mind. Beryl McAlhone and David Stuart begin by explaining what wit is and how it works. They make the case for wit in graphic design, seeing humour as the shortest distance between two people. The different routes designers can take are explainedincluding ambiguity, missing links, substitution and double-takes - to clarify the options available at the start of an assignment. A Smile in the Mind documents the power of intellectual playfulness as it invades even the corporate heartland of annual reports and the dry territory of technical literature. Designers can refer to examples for every category of graphics, from direct mail to information graphics, and for a variety of sectors from leisure and the arts to manufacturing and the law. For the finale, witty designers answer the big question: how did they get the idea? They offer a peep into their private working methods, as they check out word lists, look at things sideways, or put several jobs on the table at once. Gathering together the best examples of graphic wit over the past three decades, A Smile in the Mind shows work from over 300 designers in the USA, Britain, Europe and Japan.
Product Attributes
Book Format Paperback
Number of Pages 0240
Publisher Phaidon Press

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