||Get the last word on the most up-to-date social media marketing techniquesIf you're not tweeting, Facebooking, or blogging by now, your business is getting left behind. Social media marketing is a highly effective way to engage with your customers. It's an easy, inexpensive way to enlarge your audience, add customers, and build your business. This guide provides an indispensable resource for small businesses and start-ups looking for low-cost online marketing strategies, as well as for marketers in larger companies who want to be more involved with social media. Learn which social media sites best fit your business and how to take full advantage of them.Explore the many aspects of social media, including reviewing sites, monitoring competitors, and fitting social into your current marketing plansLaunch a campaign, develop a voice, reach your audience on key and niche platforms, and embrace the influencersIdentify social media sites that appeal to your target audience and learn which social platform works best for which objectivesLearn to monitor results and assess your program's effectivenessThis straightforward guide is exactly what busy marketers and entrepreneurs need to help them get up and running!