Social Media Marketing: How Data Analytics Helps to Monetize the User Base in Telecoms, Social Networks, Media and Advertising in a Converged (Paperback)

Author: Jaokar, Ajit V.

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Product Overview

Providing an understanding of the world of social media from the perspective of the Web, this resource presents case studies from enterprises that have successfully used the social media marketing approach.

Specifications

Publisher Futuretext
Mfg Part# 9780955606977
SKU 210821669
Format Paperback
ISBN10 0955606977
Release Date 3/2/2009
Product Attributes
Book Format Paperback
Number of Pages 0220
Publisher Futuretext

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