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Socialnomics How Social Media Transforms the Way We Live and Do Business (Paperback)

Author:  Erik Qualman
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FORMAT: Paperback
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Learn more about Socialnomics:

Format: Paperback
ISBN-10: 1118232658
ISBN-13: 9781118232651
Sku: 224914469
Publish Date: 11/1/2012
Dimensions:  (in Inches) 9H x 6.25L x 1T
Pages:  316
Edition Number:  2
From the Publisher:
Socialnomics is an essential book for anyone who wants to understand the implications of social media, and how businesses can tap the power of social media to increase their sales, cut their marketing costs, and reach consumers directly.

In this second edition, author Erik Qualman presents new material including:

  • Where and how social media can produce a better ROI than other components of the marketing mix
  • How companies have leveraged social media for social good and what you can take away from it
  • Where social media should reside in an organization and the necessary building blocks for success
  • Why so many companies still block social media and why this is a detriment to success
  • How to properly train your entire organization to use social media
  • Review of the top companies using social media, what separates them from other companies, and what to replicate from them

Product Attributes

Product attributeeBooks:   Kobo
Product attributeBook Format:   Paperback
Product attributeEdition:   0002
Product attributeNumber of Pages:   0316
Product attributePublisher:   John Wiley & Sons
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