Socialnomics How Social Media Transforms the Way We Live and Do Business (Paperback)
|Author: Erik Qualman|
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From the Publisher:
Socialnomics is an essential book for anyone who wants to understand the implications of social media, and how businesses can tap the power of social media to increase their sales, cut their marketing costs, and reach consumers directly.
In this second edition, author Erik Qualman presents new material including: