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 Sophisticated shooter.Flex your photographic prowess and capture the moment perfectly with Sony's exclusive Translucent Mirror Technology DSLR. Experience superior performance whether you're shooting HD movie masterpieces or composing crystal clear still images. Tele-zoom High Speed Shooting of up to 7 frames per second works with continuous auto focus that gets visibly faster in Live View and HD Movie modes. Photography as an Art Get serious about taking your photography skills to the next level with the compact dimensions and highly sophisticated technology of an a37 camera. Bring it everywhere you go, explore creative photographic techniques and start transforming special moments into truly stunning images. Maintain Your Focus The secret to the small bodies and huge performance advantages of Sony A-mount cameras is Translucent Mirror Technology, which simultaneously directs light to the image sensor and AF sensor at all times to realize accelerated, high-precision full-time continuous phase-detection autofocusing. Professional Class Shooting Speeds It's never been easier to capture a game-changing soccer kick or the look of surprise on their face when you're shooting at 7 frames per second in the Tele-zoom Continuous Advance Priority AE mode. By utilizing Full-time Continuous AF you're ensured accurate tracking and clear focusing in every frame. This mode also magnifies the center of the action 1.4x to bring your subjects closer at a clear 8-megapixel resolution. Tiltable Clear Photo LCD Tilt the Clear Photo LCD screen for the flexibility to view almost any kind of scene with clarity. Easily shoot from high perspectives by holding the camera up and tilting the screen down towards yourself. Or try setting the camera on the ground and tilting the screen up — you'll have a clear view perfect for framing your subjects. Portfolio-Worthy Portraits Now it's easy to create portraits with a truly professional look. Auto Portrait Framing uses face detection technology and the "rule of thirds" principle to produce optimally trimmed portraits. These sharp, beautifully balanced images feature the same number of pixels as your originals (which are also saved), thanks to By Pixel Super Resolution Technology. Compose With Creativity Enjoy the point-and-shoot convenience of various automatic features including Superior Auto mode, which detects and analyzes shooting conditions, adjusts camera settings accordingly, and activates advanced functions when necessary to achieve optimal results. 8 Scene Selection modes also optimize image quality for the type of scene you shoot. |
