Easy-to-use camera slips right in your pocket, ready to capture the moment at a moment's notice. Get close to faraway subjects with 8X optical zoom Carl Zeiss Vario Tessar lens, then snap gorgeous 16.1MP photos or record beautifully detailed 720p HD video. Your pictures will come out crisp and clear thanks to Optical SteadyShot image stabilization. For even more fun, enhance your images with built-in creative effects like Toy Camera and Pop Color. The Beauty Effects feature adjusts skin tones, removes blemishes and even whitens teeth. Capturing wide landscapes is as easy as press and sweep with the 360-degree Sweep Panorama mode that seamlessly stitches the images together with automatic position adjustment to create one stunning panoramic image. The Intelligent Auto mode thinks for you and adjusts settings for clear images, faces with natural skin tone and less blur. Cyber-shot Digital Camera W730 also features built-in advanced flash for shooting brighter subjects in dimly lit areas.