Southwest Airlines (Hardcover)

From the Publisher: A shining exception in a perpetually troubled industry, Southwest Airlines has made a profit every year for 38 years straight, without laying off employees. Southwest changed the way people in the United States travel by offering a low-fare, no-frills alternative to the high-cost airlines that once dominated the industry. How have they made it work?||Southwest Airlines turns in-depth interviews with the company's leaders, managers, employees, and passengers into a powerful case study of this highly successful, game-changing business. Ranging from the early days of the company to the present, the book covers the history of the airline and its founders, while also detailing the unique corporate culture that attracts employees and passengers alike. In detailing the airline's inner workings in the words of its own people, this book shows other companies how they can emulate Sothwest's powerful business model and strategies, as well as its hiring practices and corporate culture.