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Statistics for Marketing and Consumer Research (Hardcover)

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Product Overview

Balancing simplicity with technical rigour, this practical guide to the statistical techniques essential to research in marketing and related fields, describes each methods as well as showing how they are applied. Real data sets and detailed guidance on the use of appropriate software is included along with discussion of:

- Sampling

- Data management an statistical packages

- Hypothesis testing

- Cluster analysis

- Structural equation modelling

Specifications

Publisher Sage Pubns
Mfg Part# 9781412911214
SKU 206557842
Format Hardcover
ISBN10 1412911214
Release Date 8/13/2012
Product Attributes
eBooks Kobo
Book Format Hardcover
Number of Pages 0412
Publisher Sage Publications (CA)
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