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Strategic Corporate Communications in the New India : A Global Approach for Doing Business in the New India (Hardcover)

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Product Overview

Todays leading expert on corporate. communication shows global companies. how to create a communications strategy. for the crucial Indian market.

A vital resource for all global companies that do. business in India, this guidebook shows you how to create a marketing. communications strategy specifically for the. ever-changing and crucial Indian market. Written by. renowned corporate communications expert Paul Argenti, . "Strategic Corporate Communication" presents a. complete game plan that you can follow for. both internal and external communications..

Specifications

Publisher McGraw-Hill
Mfg Part# 9780071549912
SKU 206730011
Format Hardcover
ISBN10 0071549919
Release Date 8/13/2012
Product Attributes
Book Format Hardcover
Number of Pages 0353
Publisher McGraw-Hill
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