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Strategic Management Concepts and Cases A Competitive Advantage Approach (Hardcover)

Author:  Fred R. David
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Product Details:

Format: Hardcover
ISBN-10: 0132664232
ISBN-13: 9780132664233
Sku: 226845452
Publish Date: 1/2/2012
Dimensions:  (in Inches) 10.75H x 8.5L x 1T
Pages:  657
Edition Number:  14
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From the Publisher:

A skills-oriented, practitioner perspective on strategy, thoroughly updated with current research and concepts.

 

In today's economy, gaining and sustaining a competitive advantage is harder than ever. Strategic Management captures the complexity of the current business environment and delivers the latest skills and concepts with unrivaled clarity, helping readers develop their own cutting-edge strategy through skill-developing exercises and cases.

 

The fourteenth edition explores the current global recession and shows how it has affected the business environment, providing readers with up-to-date coverage in every chapter.

Product Attributes
Product attributeBook Format:   Hardcover
Product attributeEdition:   0014
Product attributeNumber of Pages:   0657
Product attributePublisher:   Pearson Education
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