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Strategic Marketing for Nonprofit Organizations (Hardcover)

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Product Overview

Reflecting the most recent, relevant information in the field, this best-selling book offers readers a practical foundation for marketing in nonprofit organizations.
Its coverage encompasses the entire marketing process, providing valuable insights on strategic evaluations, positioning, market targeting, and more.
For managers and future managers of nonprofit organizations, for-profit organizations, and government agencies.

Specifications

Publisher Pearson College Div
Mfg Part# 9780131753723
SKU 204468761
Format Hardcover
ISBN10 013175372X
Release Date 10/1/2007
Product Attributes
eBooks Kobo
Book Format Paperback
Edition 0007
Number of Pages 0504
Publisher Prentice Hall
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