Structures for Strategy : The Marketing Plan (Paperback)

Author: Munro, Allen H.

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Product Overview

The Structures for Strategy™ Marketing Plan is a strategy-crafting tool ideal for Market management planning.

This formula is of specific interest to professional career marketing managers for use as a comprehensive checklist in addressing strategic marketing issues.

Marketing Planning is to do with preparing for the future in times of rapid economic & environmental change. It is about strategies designed around resources and their management through differentiation.

Marketing planning is about the scientific understanding of how markets react to induced stimuli and clarifies the boundaries between the market place and the organization.

...seeking to ensure that the brand they manage is deployed with the best results.

The unique design of the framework templates and methodology, utilised throughout the planning format, provides a pathway towards a profiled market posturing segmented to best address.

Specifications

Publisher Morgan James Pub
Mfg Part# 9781600374043
SKU 212077123
Format Paperback
ISBN10 1600374042
Release Date 9/8/2009
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