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Subliminal Persuasion : Influence & Marketing Secrets They Don't Want You to Know (Hardcover)

Author: Lakhani, Dave

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Product Overview

Along with the rapidly changing marketplace, traditional persuasion and influence techniques need to change in order to reflect what works today. This work reveals the latest mass influence techniques that are available for anyone who wants to create an ethical, positive outcome.

Specifications

Publisher John Wiley & Sons Inc
Mfg Part# 9780470243367
SKU 206598912
Format Hardcover
ISBN10 0470243368
Release Date 4/1/2008
Product Attributes
Book Format Hardcover
Number of Pages 0202
Publisher John Wiley & Sons
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