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Author:  Eric Viardot
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Successful Marketing Strategy for High-Tech Firms Viardot, Eric 1 of 1
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Learn more about Successful Marketing Strategy for High-Tech Firms:

Format: Hardcover
ISBN-10: 0890068542
ISBN-13: 9780890068540
Sku: 30384226
Publish Date: 4/10/2007
Pages:  288
Edition Number:  2
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This book helps the reader to understand and apply essential marketing principles for success in designing high-tech product marketing strategies. It helps both novice and veteran marketing professionals focus on the critical factors that can determine success or failure for high-tech products.

Product Attributes

Product attributeBook Format:   Hardcover
Product attributeEdition:   0002
Product attributeNumber of Pages:   0288
Product attributePublisher:   Artech House Publishers
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