Successful Marketing Strategy for High-Tech Firms (Hardcover)

Author: Viardot, Eric

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Product Overview

This book helps the reader to understand and apply essential marketing principles for success in designing high-tech product marketing strategies. It helps both novice and veteran marketing professionals focus on the critical factors that can determine success or failure for high-tech products.


Publisher Artech House Publishers
Mfg Part# 9780890068540
SKU 30384226
Format Hardcover
ISBN10 0890068542
Release Date 4/10/2007
Product Attributes
Book Format Hardcover
Edition 0002
Number of Pages 0288
Publisher Artech House Publishers

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