Sustainable Thought Leadership : How to Build Awareness and Credibility to Support Business (Paperback)

Author: Aapola, Sari

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Product Overview

Many companies, especially small and midsize, suffer from the lack of awareness and credibility. Building thought leadership to support business is a method based on the corporate strategy and culture, and strategic marketing to reach an expert position in the eyes of the stakeholders. This book looks at the relationship between a strong company strategy, the company culture, and the strategic marketing message derived from them. These elements are the building blocks of a thought leader position. A dialogue with the stakeholders guarantees renewal that will help to sustain the leading position. The author has taken a pragmatic approach with guidance, examples, and two extensive case studies from successful growth companies: MySQL and Basware. This book has a strong focus on growing business and has been written for people building growth and success based on customer understanding, good products, and solid expertise: leaders, investors, marketing and HR persons, and company personnel.


Publisher Createspace Independent Pub
Mfg Part# 9781439228166
SKU 211872765
Format Paperback
ISBN10 1439228167
Release Date 8/13/2012
Product Attributes
Book Format Paperback
Number of Pages 0156
Publisher Booksurge Publishing
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