Sustained Innovation Management : Assimilating Radical and Incremental Innovation Management (Hardcover)

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Product Overview

Successful management of radical innovation is a key to growth. Managing radical innovation involves decisions for risky projects and unknown markets with a high growth potential. This research work identifies nearly 40 best practice cases illustrating processes, methods and organizational structures that enhance successful management with radical innovations. The practice cases selected from over 90 interviews with global technology-driven companies are framed in an overall strategic management concept that helps you to navigate through some the most difficult phases in a radical innovation project.


Publisher Palgrave Macmillan
Mfg Part# 9780230001978
SKU 203532253
Format Hardcover
ISBN10 0230001971
Release Date 6/11/2013
Product Attributes
Book Format Hardcover
Number of Pages 0256
Publisher Palgrave MacMillan
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