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Sway The Irresistible Pull of Irrational Behavior (Paperback)

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Sway Brafman, Ori/ Brafman, Rom 1 of 1
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Learn more about Sway:

Format: Paperback
ISBN-10: 0385530609
ISBN-13: 9780385530606
Sku: 210597451
Publish Date: 6/2/2009
Dimensions:  (in Inches) 8H x 5L x 0.75T
Pages:  206
See more in Applied Psychology
Identifies hidden psychological forces that sabotage rational behaviors, drawing on cutting-edge research from a range of disciplines while presenting a series of case examples to explain why people ignore practical decision-making capabilities. Reprint. *Author: Brafman, Ori/ Brafman, Rom *Subtitle: The Irresistible Pull of Irrational Behavior *Publication Date: 2009/06/02 *Number of Pages: 206 *Binding Type: Paperback *Language: English *Depth: 0.75 *Width: 5.00 *Height: 8.00
From the Publisher:
An organizational thinker and a psychologist explores the ongoing dynamic, psychological forces that sabotage rational behavior in our personal and business lives, revealing how such factors as loss aversion, commitment, and the diagnosis bias distort logical thought and explaining how readers can avoid falling victim to them. Reprint.
In this slim but compelling volume, business expert Ori Brafman and his psychologist brother Rom analyze the hidden but powerful forces that lead humans to make ill-informed decisions and to ignore empirical evidence in their everyday lives. Using memorable anecdotes and fascinating scientific studies, the Brafman brothers show how doctors make bad diagnoses and why President George Bush often had a tendency to ignore the facts. Readers will come away amazed at how oblivious many people are to their own irrational motivations.

Product Attributes

Product attributeeBooks:   Kobo
Product attributeBook Format:   Paperback
Product attributeNumber of Pages:   0206
Product attributePublisher:   Broadway Business
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