Sway : The Irresistible Pull of Irrational Behavior (Paperback)

Author: Brafman, Ori

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Product Overview

Identifies hidden psychological forces that sabotage rational behaviors, drawing on cutting-edge research from a range of disciplines while presenting a series of case examples to explain why people ignore practical decision-making capabilities. Reprint. *Author: Brafman, Ori/ Brafman, Rom *Subtitle: The Irresistible Pull of Irrational Behavior *Publication Date: 2009/06/02 *Number of Pages: 206 *Binding Type: Paperback *Language: English *Depth: 0.75 *Width: 5.00 *Height: 8.00

Specifications

Publisher Random House Inc
Mfg Part# 9780385530606
SKU 210597451
Format Paperback
ISBN10 0385530609
Release Date 6/2/2009
Physical
Dimensions (in Inches) 8H x 5L x 0.75T
From the Publisher
Annotation In this slim but compelling volume, business expert Ori Brafman and his psychologist brother Rom analyze the hidden but powerful forces that lead humans to make ill-informed decisions and to ignore empirical evidence in their everyday lives. Using memorable anecdotes and fascinating scientific studies, the Brafman brothers show how doctors make bad diagnoses and why President George Bush often had a tendency to ignore the facts. Readers will come away amazed at how oblivious many people are to their own irrational motivations.
Editors Note An organizational thinker and a psychologist explores the ongoing dynamic, psychological forces that sabotage rational behavior in our personal and business lives, revealing how such factors as loss aversion, commitment, and the diagnosis bias distort logical thought and explaining how readers can avoid falling victim to them. Reprint.
Product Attributes
eBooks Kobo
Book Format Paperback
Number of Pages 0206
Publisher Broadway Business

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