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Sway The Irresistible Pull of Irrational Behavior (Paperback)

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Sway Brafman, Ori/ Brafman, Rom 1 of 1
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Learn more about Sway:

Format: Paperback
ISBN-10: 0385530609
ISBN-13: 9780385530606
Sku: 210597451
Publish Date: 6/2/2009
Pages:  206
See more in Applied Psychology
 
Identifies hidden psychological forces that sabotage rational behaviors, drawing on cutting-edge research from a range of disciplines while presenting a series of case examples to explain why people ignore practical decision-making capabilities. Reprint. *Author: Brafman, Ori/ Brafman, Rom *Subtitle: The Irresistible Pull of Irrational Behavior *Publication Date: 2009/06/02 *Number of Pages: 206 *Binding Type: Paperback *Language: English *Depth: 0.75 *Width: 5.00 *Height: 8.00
From the Publisher:

A fascinating journey into the hidden psychological influences that derail our decision-making, Sway will change the way you think about the way you think.

Why is it so difficult to sell a plummeting stock or end a doomed relationship? Why do we listen to advice just because it came from someone “important”? Why are we more likely to fall in love when there’s danger involved? In Sway, renowned organizational thinker Ori Brafman and his brother, psychologist Rom Brafman, answer all these questions and more.

Drawing on cutting-edge research from the fields of social psychology, behavioral economics, and organizational behavior, Sway reveals dynamic forces that influence every aspect of our personal and business lives, including loss aversion (our tendency to go to great lengths to avoid perceived losses), the diagnosis bias (our inability to reevaluate our initial diagnosis of a person or situation), and the “chameleon effect” (our tendency to take on characteristics that have been arbitrarily assigned to us).

Sway introduces us to the Harvard Business School professor who got his students to pay $204 for a $20 bill, the head of airline safety whose disregard for his years of training led to the transformation of an entire industry, and the football coach who turned conventional strategy on its head to lead his team to victory. We also learn the curse of the NBA draft, discover why interviews are a terrible way to gauge future job performance, and go inside a session with the Supreme Court to see how the world’s most powerful justices avoid the dangers of group dynamics.

Every once in a while, a book comes along that not only challenges our views of the world but changes the way we think. In Sway, Ori and Rom Brafman not only uncover rational explanations for a wide variety of irrational behaviors but also point readers toward ways to avoid succumbing to their pull.

Identifies hidden psychological forces that sabotage rational behaviors, drawing on cutting-edge research from a range of disciplines while presenting a series of case examples to explain why people ignore practical decision-making capabilities. Reprint.
Annotation:
In this slim but compelling volume, business expert Ori Brafman and his psychologist brother Rom analyze the hidden but powerful forces that lead humans to make ill-informed decisions and to ignore empirical evidence in their everyday lives. Using memorable anecdotes and fascinating scientific studies, the Brafman brothers show how doctors make bad diagnoses and why President Bush often ignores the facts. Readers will come away amazed at how oblivious many people are to their own irrational motivations.

Praise

"One of those rare books that explains the obvious in ways that are not obvious at all." 04/01/2008

Product Attributes

Product attributeeBooks:   Kobo
Product attributeBook Format:   Paperback
Product attributeNumber of Pages:   0206
Product attributePublisher:   Broadway Business
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