Switch How to Change Things When Change Is Hard (Hardcover)
| Author: Chip/ Heath Heath |
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Product Details:
Format: Hardcover
Publisher: Random House Inc
ISBN-10: 0385528752
ISBN-13: 9780385528757
Sku: 211284315
Publish Date: 2/16/2010
Dimensions:
(in Inches) 8.75H x 6L x 1.25T
Pages:
305
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| The best-selling authors of Made to Stick offer insight into the difficult nature of lasting change, presenting metaphorical illustrations of the conflict between the instinctual and the intellectual areas of the brain while sharing case studies of successful individuals and organizations. *Author: Heath, Chip/ Heath, Dan *Subtitle: How to Change Things When Change Is Hard *Publication Date: 2010/02/16 *Number of Pages: 294 *Binding Type: Hardcover *Language: English *Depth: 1.25 *Width: 6.00 *Height: 8.75 |
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In their previous book MADE TO STICK, the Heath brothers showed business leaders how to make a more indelible impression with their products and services, and the fact that their book clearly "stuck," becoming a huge bestseller and introducing the concept of "stickiness" into the vernacular of American business, serves as pretty compelling evidence as to the veracity of their ideas. In SWITCH, the Heaths focus on how to make changes stick, either at work or at home. Initial changes can often be made fairly easily, but too often we relapse once those changes begin to interfere more drastically with the comfort level we have attached to the status quo. Combining astute evidence from psychological studies with practical advice and real-world examples, the Heaths demonstrate how to find a balance between the rational mind and the emotional mind in order to induce our brains to accept tough changes and reinforce a pattern of acquiescence which makes each change progressively easier to sustain.
In their previous book MADE TO STICK, the Heath brothers showed business leaders how to make a more indelible impression with their products and services, and the fact that their book clearly "stuck," becoming a huge bestseller and introducing the concept of "stickiness" into the vernacular of American business, serves as pretty compelling evidence as to the veracity of their ideas. In SWITCH, the Heaths focus on how to make changes stick, either at work or at home. Initial changes can often be made fairly easily, but too often we relapse once those changes begin to interfere more drastically with the comfort level we have attached to the status quo. Combining astute evidence from psychological studies with practical advice and real-world examples, the Heaths demonstrate how to find a balance between the rational mind and the emotional mind in order to induce our brains to accept tough changes and reinforce a pattern of acquiescence which makes each change progressively easier to sustain.
Praise
"The authors explain a couple of fundamental principles of psychology and distill from them concise recommendations for bringing about change. They convey their ideas primarily through stories about people, companies and organizations that have successfully undertaken major realignments, sometimes in the face of long odds....SWITCH doesn't announce any scientific breakthroughs....What the Heaths do well is to explain how important it is to bring both systems onboard for change--and explain why that still isn't enough."
- Christopher F. Chabris
02/17/2010
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