Switch : How to Change Things When Change Is Hard (Hardcover)

Author: Heath, Chip

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Product Overview

The best-selling authors of Made to Stick offer insight into the difficult nature of lasting change, presenting metaphorical illustrations of the conflict between the instinctual and the intellectual areas of the brain while sharing case studies of successful individuals and organizations. *Author: Heath, Chip/ Heath, Dan *Subtitle: How to Change Things When Change Is Hard *Publication Date: 2010/02/16 *Number of Pages: 294 *Binding Type: Hardcover *Language: English *Depth: 1.25 *Width: 6.00 *Height: 8.75

Specifications

Publisher Random House Inc
Mfg Part# 9780385528757
SKU 211284315
Format Hardcover
ISBN10 0385528752
Release Date 2/16/2010
Physical
Dimensions (in Inches) 8.75H x 6L x 1.25T
Praise
"The authors explain a couple of fundamental principles of psychology and distill from them concise recommendations for bringing about change. They convey their ideas primarily through stories about people, companies and organizations that have successfully undertaken major realignments, sometimes in the face of long odds....SWITCH doesn't announce any scientific breakthroughs....What the Heaths do well is to explain how important it is to bring both systems onboard for change--and explain why that still isn't enough."
"Through...lively examples, the Heaths speak energetically and encouragingly on how to modify our behaviors and businesses. This clever discussion is an entertaining and educational must-read for executives and for ordinary citizens looking to get out of a rut."
From the Publisher
Editors Note The best-selling authors of Made to Stick offer insight into the difficult nature of lasting change, presenting metaphorical illustrations of the conflict between the instinctual and the intellectual areas of the brain while sharing case stories of successful individuals and organizations.
Annotation In their previous book MADE TO STICK, the Heath brothers showed business leaders how to make a more indelible impression with their products and services, and the fact that their book clearly "stuck," becoming a huge bestseller and introducing the concept of "stickiness" into the vernacular of American business, serves as pretty compelling evidence as to the veracity of their ideas. In SWITCH, the Heaths focus on how to make changes stick, either at work or at home. Initial changes can often be made fairly easily, but too often we relapse once those changes begin to interfere more drastically with the comfort level we have attached to the status quo. Combining astute evidence from psychological studies with practical advice and real-world examples, the Heaths demonstrate how to find a balance between the rational mind and the emotional mind in order to induce our brains to accept tough changes and reinforce a pattern of acquiescence which makes each change progressively easier to sustain.
Product Attributes
eBooks Kobo
Book Format Hardcover
Number of Pages 0305
Publisher Broadway Business

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