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Television and New Media Audiences Ellen Seiter|Seiter, Ellen 1 of 1
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Learn more about Television and New Media Audiences:

Format: Paperback
ISBN-10: 0198711417
ISBN-13: 9780198711414
Sku: 30449612
Publish Date: 4/10/2007
Dimensions:  (in Inches) 9.25H x 6.25L x 0.5T
Pages:  168
 
Why is talk about television forbidden at Montessori schools? Why does a mother feel guilty about watching Star Trek in front of her four-year-old child? Why would retired men turn to daytime soap operas for entertainment? Cliches about television mask the complexity of our relationship to
media technologies. Through a range of fascinating case studies, Ellen Seiter explains what audience research tells us about the uses of technologies in the domestic sphere and the classroom, the relationship between gender and genre, and the varied interpretation of media technologies and media
forms.
Television and New Media Audiences reviews the most important research on television audiences and recommends the use of ethnographic, longitudinal methods for the study of media consumption and computer use at home as well as in the workplace.
The book discusses reactions of audiences to such internationally known television program as The Flintstones, The Jetsons, Street Fighter, Mighty Morphin Power Rangers, X-Men, Sesame Street, Dallas, Star Trek, The Cosby Show, Teenage Mutant Ninja Turtles and National Geographic.
From the Publisher:
Why is talk about television forbidden at Montessori schools? Why does a mother feel guilty about watching Star Trek in front of her four-year-old child? Why would retired men turn to daytime soap operas for entertainment? Cliches about television mask the complexity of our relationship to media technologies. Through a range of fascinating case studies, Ellen Seiter explains what audience research tells us about the uses of technologies in the domestic sphere and the classroom, the relationship between gender and genre, and the varied interpretation of media technologies and media forms.

Television and New Media Audiences reviews the most important research on television audiences and recommends the use of ethnographic, longitudinal methods for the study of media consumption and computer use at home as well as in the workplace.
The book discusses reactions of audiences to such internationally known television program as The Flintstones, The Jetsons, Street Fighter, Mighty Morphin Power Rangers, X-Men, Sesame Street, Dallas, Star Trek, The Cosby Show, Teenage Mutant Ninja Turtles and National Geographic.

Product Attributes

Product attributeBook Format:   Paperback
Product attributeNumber of Pages:   0168
Product attributePublisher:   Oxford University Press, USA
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