The 1% Windfall How Successful Companies Use Price to Profit and Grow (Hardcover)

From the Publisher: The author of The Art of Pricing shows businesses how to reap financial windfall and sustain growth using one underexploited and often overlooked strategy: increasing prices by as little as one percent. 15,000 first printing."A book that explores the importance of pricing by simply asking: How does increasing prices just 1% impact profit?"--Provided by publisher.