The 22 Immutable Laws of Marketing Violate Them at Your Own Risk (Paperback)
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|Two marketing strategists critique marketing campaigns that have succeeded and add their own axioms for marketing success *Author: Ries, Al/ Trout, Jack *Subtitle: Violate Them at Your Own Risk *Publication Date: 1994/05/01 *Number of Pages: 143 *Binding Type: Paperback *Language: English *Depth: 0.50 *Width: 5.50 *Height: 8.25|
From the Publisher:
Two world-renowned marketing consultants and bestselling authors present the definitive rules of marketing.The world-renowned marketing consultants and bestselling authors of Positioning, Marketing Warfare, and Bottom-Up Marketing offer a compendium of 22 innovative laws for understanding and succeeding in the international marketplace. Illustrations.Two marketing strategists critique marketing campaigns that have succeeded and add their own axioms for marketing success
Al Ries is a well-known marketing strategist, and has been a consultant for many of the world's largest companies.