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The Art of Choosing (Paperback)

Author:  Sheena Iyengar
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The Art of Choosing Iyengar, Sheena 1 of 1
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Learn more about The Art of Choosing:

Format: Paperback
ISBN-10: 0446504114
ISBN-13: 9780446504119
Sku: 214686559
Publish Date: 3/9/2011
Dimensions:  (in Inches) 8.25H x 5.25L x 1T
Pages:  339
Every day people make choices. Coke or Pepsi? Save or spend? Stay or go? Whether mundane or life-altering, these choices define us and shape our lives. Iyengar''s award-winning research reveals that the reasons for people''s choices are surprising and profound.
From the Publisher:
Every day we make choices. Coke or Pepsi? Save or spend? Stay or go?

Whether mundane or life-altering, these choices define us and shape our lives. Sheena Iyengar asks the difficult questions about how and why we choose: Is the desire for choice innate or bound by culture? Why do we sometimes choose against our best interests? How much control do we really have over what we choose? Sheena Iyengar's award-winning research reveals that the answers are surprising and profound. In our world of shifting political and cultural forces, technological revolution, and interconnected commerce, our decisions have far-reaching consequences. Use THE ART OF CHOOSING as your companion and guide for the many challenges ahead.
Which is better, more choice or less choice? Before you make up your mind, you should read what "choice expert" Sheena Iyengar has to say in this captivating analysis of how people make decisions, ranging from innocuous issues such as whether to wake up or hit the snooze bar to the seemingly impossible matter of when to let a terminally ill loved one die. Throughout her life, Iyengar has been divided between her Sikh faith, which dictates what disciples should eat, wear, and who they should marry, and her American lifestyle, which encourages as much free choice as possible. This dichotomy spawned her lifelong fascination with choice, the action which dictates all other human activities, and she unveils a wealth of data from psychological studies, personal experience, and pop culture which support her two main claims--that choice is definitely a good thing, and that it is possible to have too much of a good thing. Iyengar's numerous insights are guaranteed to enlighten, entertain, and enhance how we deal with the ubiquitous list of decisions which makes up our existence.


"A lucid work of popular science written by an accomplished practitioner-deserving of a place alongside Malcolm Gladwell, Po Bronson and other interpreters of why and how we do what we do." 01/01/2010

"Iyengar writes in a lucid, catchy style, very much in the Malcolm Gladwell vein of pop psychology-cum-social commentary, but with more rigor. The result is a delightful, astonishing take on the pitfalls of making up one's mind." (starred review) 01/18/2010

"[U]nique and invigorating....Iyengar exponentially expands our understanding of the central role choice plays in the lives of animals and humans in a rapid-fire, many-faceted, and original inquiry that is at once personable and commanding." - Donna Seaman 03/01/2010

"In chapters packed with findings from Iyengar's own innovative research, the book explores how history, marketing and demographics influence how we approach decisions big and small." - Parul Sehgal 03/18/2010

"Unlike 'provocative' books designed to stir controversy, THE ART OF CHOOSING is refreshingly thought-provoking....It's full of the experimental results that make for good cocktail party chatter, but it offers [few] explicit lessons. Iyengar favors exploration over conclusions." - Virginia Postrel 04/18/2010

Product Attributes

Product attributeeBooks:   Kobo
Product attributeBook Format:   Paperback
Product attributeNumber of Pages:   0339
Product attributePublisher:   Twelve
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