shop by
Category
items
0 

The Art of the Advantage : 36 Strategies to Seize the Competitive Edge (Paperback)

Customer Reviews   Write a Review

Be the first to review this item and earn 25 Rakuten Super Points™

Product Overview

Contrary to commonly held beliefs, strength and resources play minor roles in a company?s ability to beat the competition. Instead, the ability to conceive of unorthodox strategies that the competition will choose not to copy is the key to gaining a competitive edge. In "The Art of the Advantage," former McKinsey & Co consultant Kaihan Krippendorff captures a decade of study into corporate conflict. He shows that the fundamental patterns that successful companies have used to outmaneuver their rivals are rooted in a set of ancient Chinese warfare metaphors known as "The 36 Stratagems."

Specifications

Publisher Gazelles Pub
Mfg Part# 9780976582342
SKU 206493920
Format Paperback
ISBN10 0976582341
Release Date 11/19/2007
Product Attributes
Book Format Paperback
Number of Pages 0234
Publisher Th Strategy Learning Center
loading
Sold Out
Sorry, you missed the deal!
This product is currently not available.
ADVERTISEMENT
Promotions & Offers (1)
  •  custom promo
    5% Back* Sitewide with Promo Code Rewardme *See page for details
ADVERTISEMENT
ADVERTISEMENT