The Audience in Everyday Life : Living in a Media World (Paperback) - Bird, S. Elizabeth

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Product Overview

"The Audience in Everyday Life" argues that a media audience cannot be studied in front of the television alone--their interaction with media does not simply end when the set is turned off. Instead, we must study the daily lives of audiences to find the undercurrents of media influence in everyday life.

Specifications

Publisher Routledge
Mfg Part# 9780415942584
SKU 33759711
Format Paperback
ISBN10 0415942586
Release Date 4/10/2007
From the Publisher
Editors Note The Audience in Everyday Life argues that a media audience cannot be studied in front of the television alone--their interaction with media does not simply end when the set is turned off. Instead, we must study the daily lives of audiences to find the undercurrents of media influence in everyday life. Applying new developments in cultural anthropology and folklore to media studies, S. Elizabeth Bird offers a series of empirically based audience studies of phenomena that include media scandals, fan culture, representations of race and ethnicity, tabloid journalism, and runaway media hoaxes. Bird provides a host of useful tools and methods for scholars and students interested in the ways media is consumed in everyday life.
Editors Note 1 The Audience in Everyday Life argues that a media audience cannot be studied in front of the television alone--their interaction with media does not simply end when the set is turned off. Instead, we must study the daily lives of audiences to find the undercurrents of media influence in everyday life. Bird provides a host of useful tools and methods for scholars and students interested in the ways media is consumed in everyday life.
Product Attributes
eBooks Kobo
Book Format Paperback
Number of Pages 0211
Publisher Routledge

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