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The Audience in Everyday Life Living in a Media World (Paperback)

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The Audience in Everyday Life Bird, S. Elizabeth 1 of 1
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FORMAT: Paperback
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Learn more about The Audience in Everyday Life:

Format: Paperback
ISBN-10: 0415942586
ISBN-13: 9780415942584
Sku: 33759711
Publish Date: 4/10/2007
Dimensions:  (in Inches) 8.75H x 5.75L x 0.5T
Pages:  211
Age Range:  NA
See more in Popular Culture
 
"The Audience in Everyday Life" argues that a media audience cannot be studied in front of the television alone--their interaction with media does not simply end when the set is turned off. Instead, we must study the daily lives of audiences to find the undercurrents of media influence in everyday life.
From the Publisher:

The Audience in Everyday Life argues that a media audience cannot be studied in front of the television alone--their interaction with media does not simply end when the set is turned off. Instead, we must study the daily lives of audiences to find the undercurrents of media influence in everyday life. Applying new developments in cultural anthropology and folklore to media studies, S. Elizabeth Bird offers a series of empirically based audience studies of phenomena that include media scandals, fan culture, representations of race and ethnicity, tabloid journalism, and runaway media hoaxes. Bird provides a host of useful tools and methods for scholars and students interested in the ways media is consumed in everyday life.

The Audience in Everyday Life argues that a media audience cannot be studied in front of the television alone--their interaction with media does not simply end when the set is turned off. Instead, we must study the daily lives of audiences to find the undercurrents of media influence in everyday life. Bird provides a host of useful tools and methods for scholars and students interested in the ways media is consumed in everyday life.

Product Attributes

Product attributeeBooks:   Kobo
Product attributeBook Format:   Paperback
Product attributeNumber of Pages:   0211
Product attributePublisher:   Routledge
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