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The Big Payback The History of the Business of Hip-hop (Paperback)

Author:  Dan Charnas
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Product Details:

Format: Paperback
ISBN-10: 0451234782
ISBN-13: 9780451234780
Sku: 220279365
Publish Date: 11/1/2011
Sales Rank: 78712
Dimensions:  (in Inches) 9.25H x 6L x 1.5T
Pages:  657
Age Range:  22 to UP
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"The Big Payback" takes readers from the first $15 made by a "rapping DJ" in 1970s New York to the multi-million-dollar sales of the Phat Farm and Roc-a-Wear clothing companies in 2004 and 2007. On this four-decade-long journey from the studios where the first rap records were made to the boardrooms where the big deals were inked, "The Big Payback" tallies the list of who lost and who won. Read the secret histories of the early long-shot successes of Sugar Hill Records and Grandmaster Flash, Run DMC''s crossover breakthrough on MTV, the marketing of gangsta rap, and the rise of artist/ entrepreneurs like Jay-Z and Sean "Diddy" Combs.

300 industry giants like Def Jam founders Rick Rubin and Russell Simmons gave their stories to renowned hip-hop journalist Dan Charnas, who provides a compelling, never-before-seen, myth-debunking view into the victories, defeats, corporate clashes, and street battles along the 40-year road to hip-hop''s dominance.

From the Publisher:

The Big Payback takes readers from the first $15 made by a "rapping DJ" in 1970s New York to the multi-million-dollar sales of the Phat Farm and Roc-a-Wear clothing companies in 2004 and 2007. On this four-decade-long journey from the studios where the first rap records were made to the boardrooms where the big deals were inked, The Big Payback tallies the list of who lost and who won. Read the secret histories of the early long-shot successes of Sugar Hill Records and Grandmaster Flash, Run DMC's crossover breakthrough on MTV, the marketing of gangsta rap, and the rise of artist/ entrepreneurs like Jay-Z and Sean "Diddy" Combs.

300 industry giants like Def Jam founders Rick Rubin and Russell Simmons gave their stories to renowned hip-hop journalist Dan Charnas, who provides a compelling, never-before-seen, myth-debunking view into the victories, defeats, corporate clashes, and street battles along the 40-year road to hip-hop's dominance.

Praise

"Author Dan Charnas tenaciously follows the money trail in THE BIG PAYBACK...which celebrates hip-hop even as it details the backroom deals and marketing strategies that contributed to its explosive growth." 11/23/2010

"Nuanced treatment of the impresarios behind signature sounds and recording empires, and brisk, dramatic vignettes, give this history of a leaderless revolution impressive momentum." (starred review) 12/13/2010

"Not surprisingly for a book on business, Charnas crunches a lot of numbers. But PAYBACK isn't all about the Benjamins. Mostly, it's a character-driven narrative, with a colorful roster of innovators and gangsters....If you have any interest in the music business or hip-hop, THE BIG PAYBACK is a must-read." - Evelyn McDonnell 01/04/2011

Product Attributes
Product attributeeBooks:   Kobo
Product attributeBook Format:   Paperback
Product attributeMinimum Age:   18
Product attributeNumber of Pages:   0657
Product attributePublisher:   New American Library
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