The Billion Dollar Game : Behind the Scenes of the Greatest Day in American Sport --Super Bowl Sunday (Paperback)

Author: St. John, Allen

Customer Reviews   Write a Review

Be the first to review this item and earn 25 Rakuten Super Points™

Product Overview

A fascinating portrait of the National Football League, the Super Bowl, and all the position players who come together to create the biggest cultural phenomenon in American sports.
Think the Super Bowl is only about two teams of titans clashing on the field? Think again. The Super Bowl is about fans, hundreds of millions of fans. It''s about money, more money than the GDP of twenty-five sovereign nations. It''s about precision, the timing of everything from the notorious commercials to the epic halftime show. And it''s about the vision and skill of designing a state-of-the-art stadium to house the great show. Here, Allen St. John reveals how America''s biggest sporting event is more than just a couple hours on a Sunday: it''s a high stakes, real-life dramatic story, with millions of participants all hoping for the same thing--the greatest game ever.

Specifications

Publisher Random House Inc
Mfg Part# 9780767928151
SKU 211430197
Format Paperback
ISBN10 0767928156
Release Date 1/12/2010
Physical
Dimensions (in Inches) 8.25H x 4.75L x 0.5T
From the Publisher
Annotation The numbers are staggering. With over 100 million viewers in 232 countries, and billions of dollars in commercial revenue, the Super Bowl has evolved into much more than just a football game. It is now a cultural bonanza of performances, parties, and promotions that may be labeled, with apologies to Independence Day, America's new national holiday. In this exposé, Allen St. John goes in depth on the nation's 365-day preparation for the Super Bowl, from the Budweiser board room to the broadcast booth, to show just how big the NFL's biggest game has grown. Here's a hint--according to St. John, the "economic footprint" of the Super Bowl is larger than the yearly gross domestic product of 25 nations. Touchdown!
Editors Note Reveals the economic, cultural, and social implications of the Super Bowl, describing the intense preparation and planning that goes into the game, the role of advertising, and the spectacular halftime show.
Product Attributes
eBooks Kobo
Book Format Paperback
Number of Pages 0265
Publisher Anchor Books

More Buying Options

Seller Infomation Price & Shipping  
Books2AnywhereUS $13.51 + free shipping
Condition: Brand New
In Stock
New Book. Shipped from US within 10 to 14 business days. Established seller since 2000.
Usually ships in 1 to 2 business days
Add to Cart
Buy.com
$11.21 + $3.10 shipping
Condition: Brand New
In Stock, 45 Day Returns

Usually Ships within 24 hours
Add to Cart
Synergy Data Inc $22.45 + $0.72 shipping
Condition: Brand New
In Stock

Usually ships in 1 to 2 business days
Add to Cart
Ria Christie Collections $21.53 + $7.98 shipping
Condition: Brand New
In Stock

Usually ships in 1 to 2 business days
Add to Cart
loading
$11.21 + $3.10 shipping
$15.00 You save $3.79 (25%)
Earn 12 ($0.12) Rakuten Super Points™
What are Rakuten Super Points™?
Get rewarded when you shop! Earn 1 point per dollar spent. That's like getting cash back on every purchase. Easy to see matured points in checkout. Use points just like cash.
Learn More
Format: Paperback
Condition: Brand New
Very few left In Stock! Order soon -- product may sell out.
In Stock. Usually Ships within 24 hours
Please select an option to buy
Add to Cart

Sold By:  Buy.com
For Books, Music, Movies & TV place over $40 (before tax and shipping charges) of eligible products in your shopping basket. Not valid with marketplace products, other restrictions apply.
ADVERTISEMENT
Promotions & Offers (1)
  •  custom promo
    5% Back Sitewide with Promo Code REWARDME at Checkout - Ends 8/31/15 *See page for details
Buy From Other Sellers (4)
kobo
  • Take your library with you wherever you go
  • Use the device you want to use… smartphone, desktop and many of today’s most popular eReaders

WHY KOBO?

We love the Kobo eReading service… and we know you will too. We’ve partnered with them to bring you the most flexible, enjoyable eReading experience in the U.S.

SHOPPING ON KOBO

You’ll be asked to sign in or create a new account with Kobo. Once you do, you’ll immediately get access to millions of titles and be ready to start eReading. Anytime. Anyplace.

continue to kobo
ADVERTISEMENT
ADVERTISEMENT