The Billion Dollar Game : Behind the Scenes of the Greatest Day in American Sport --Super Bowl Sunday (Paperback)

Author: St. John, Allen

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A fascinating portrait of the National Football League, the Super Bowl, and all the position players who come together to create the biggest cultural phenomenon in American sports.
Think the Super Bowl is only about two teams of titans clashing on the field? Think again. The Super Bowl is about fans, hundreds of millions of fans. It''s about money, more money than the GDP of twenty-five sovereign nations. It''s about precision, the timing of everything from the notorious commercials to the epic halftime show. And it''s about the vision and skill of designing a state-of-the-art stadium to house the great show. Here, Allen St. John reveals how America''s biggest sporting event is more than just a couple hours on a Sunday: it''s a high stakes, real-life dramatic story, with millions of participants all hoping for the same thing--the greatest game ever.


Publisher Random House Inc
Mfg Part# 9780767928151
SKU 211430197
Format Paperback
ISBN10 0767928156
Release Date 1/12/2010
Dimensions (in Inches) 8.25H x 4.75L x 0.5T
From the Publisher
Annotation The numbers are staggering. With over 100 million viewers in 232 countries, and billions of dollars in commercial revenue, the Super Bowl has evolved into much more than just a football game. It is now a cultural bonanza of performances, parties, and promotions that may be labeled, with apologies to Independence Day, America's new national holiday. In this exposé, Allen St. John goes in depth on the nation's 365-day preparation for the Super Bowl, from the Budweiser board room to the broadcast booth, to show just how big the NFL's biggest game has grown. Here's a hint--according to St. John, the "economic footprint" of the Super Bowl is larger than the yearly gross domestic product of 25 nations. Touchdown!
Editors Note Reveals the economic, cultural, and social implications of the Super Bowl, describing the intense preparation and planning that goes into the game, the role of advertising, and the spectacular halftime show.
Product Attributes
eBooks Kobo
Book Format Paperback
Number of Pages 0265
Publisher Anchor Books

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