Ships from/sold by
See All Buying Options

The Billion Dollar Game Behind the Scenes of the Greatest Day in American Sport --Super Bowl Sunday (Paperback)

Author:  Allen St. John
Earn Rakuten Super Points™: Write a Review
Sorry, this selection is currently unavailable.
The Billion Dollar Game St. John, Allen 1 of 1
(Save 25%)
$11.21 + $3.10 SHIPPING
EARN 12 RAKUTEN SUPER POINTS™ Rakuten Super Points™
What are Rakuten Super Points™?
Get rewarded when you shop! Earn 1 point per dollar spent. That's like getting cash back on every purchase. Easy to see matured points in checkout. Use points just like cash.
Learn More
FORMAT: Paperback
IN STOCK: Usually Ships within 24 hours
Very few left In Stock! Order soon -- product may sell out.
3 New and Used
See all sellers
45 day return policy
More Buying Options

Learn more about The Billion Dollar Game:

Format: Paperback
ISBN-10: 0767928156
ISBN-13: 9780767928151
Sku: 211430197
Publish Date: 1/12/2010
Dimensions:  (in Inches) 8.25H x 4.75L x 0.5T
Pages:  265
See more in Football
A fascinating portrait of the National Football League, the Super Bowl, and all the position players who come together to create the biggest cultural phenomenon in American sports.
Think the Super Bowl is only about two teams of titans clashing on the field? Think again. The Super Bowl is about fans, hundreds of millions of fans. It''s about money, more money than the GDP of twenty-five sovereign nations. It''s about precision, the timing of everything from the notorious commercials to the epic halftime show. And it''s about the vision and skill of designing a state-of-the-art stadium to house the great show. Here, Allen St. John reveals how America''s biggest sporting event is more than just a couple hours on a Sunday: it''s a high stakes, real-life dramatic story, with millions of participants all hoping for the same thing--the greatest game ever.
From the Publisher:
Reveals the economic, cultural, and social implications of the Super Bowl, describing the intense preparation and planning that goes into the game, the role of advertising, and the spectacular halftime show.
The numbers are staggering. With over 100 million viewers in 232 countries, and billions of dollars in commercial revenue, the Super Bowl has evolved into much more than just a football game. It is now a cultural bonanza of performances, parties, and promotions that may be labeled, with apologies to Independence Day, America's new national holiday. In this exposé, Allen St. John goes in depth on the nation's 365-day preparation for the Super Bowl, from the Budweiser board room to the broadcast booth, to show just how big the NFL's biggest game has grown. Here's a hint--according to St. John, the "economic footprint" of the Super Bowl is larger than the yearly gross domestic product of 25 nations. Touchdown!
Entertainment Reviews
Expert Review The Billion Dollar Game by Allen St. John - Book Review
By: Greg Barbrick Reviews
Published on: 3/4/2010 10:15 AM
February 3, 2008 was the date of Super Bowl XLII. The undefeated New England Patriots were set to wrap up a perfect season against the New York Giants, who were in the big game despite a 13-6 record. It was a great contest, and somehow the Giants managed to pull off one of the biggest upsets in Super Bowl history. The game provides the perfect conclusion to The Billion Dollar Game: Behind The Scenes Of The Greatest Day In American Sport - Super Bowl Sunday, by Allen St. John. The author caught a lucky break -- the game itself was a memorable one. But the contest on the field is actually of very little consequence to the overall story. The Billion Dollar Game is about almost everything but  football, chronicling all of the various elements that go into the making of this de facto national the full review

Product Attributes

Product attributeeBooks:   Kobo
Product attributeBook Format:   Paperback
Product attributeNumber of Pages:   0265
Product attributePublisher:   Anchor Books
Advertisement Bottom