The Book of Business Awesome / The Book of Business UnAwesome : How Engaging Your Customers and Employees Can Make Your Business Thrive / The Cost of Not Listening, Engaging, or Being Great at What You Do (Hardcover)

Author: Stratten, Scott

Customer Reviews   Write a Review

Be the first to review this item and earn 25 Rakuten Super Points™

Product Overview


Publisher John Wiley & Sons Inc
Mfg Part# 9781118315224
SKU 228788145
Format Hardcover
ISBN10 1118315227
Release Date 8/15/2012
From the Publisher
Editors Note The Book of Business (Un)Awesome is designed as two short books put together--one read from the front and the other read from the back when flipped over. Each half of the book takes readers through key business concepts related to marketing, human resources, social media, customer service, and other related fields, and looks at the awesome (both "awesomely great" and "awesomely horrible") ways in which companies have taken these concepts and put them into action.The Book of Business Awesome includes case studies of successful businesses that describe how these businesses gained exposure through being awesome and effective. The case studies provide actionable tools that will allow readers to apply the concepts immediately to their own businesses. The flip side of the book, The Book of Business UnAwesome, does the opposite: sharing the train-wreck stories of unsuccessful businesses and showcasing what not to do.Some key concepts include:Conversation is not a campaignThe power of peripheral referralsData is dangerousOutrage is contagiousRe-recruiting your employeesRe-courting your customersCreating content for your 3rd circleMission statements don't matterUnAwesome is UnAcceptable
Product Attributes
eBooks Kobo
Book Format Hardcover
Number of Pages 0272
Publisher John Wiley & Sons

More Buying Options

Seller Infomation Price & Shipping  
VNHM SHOP $24.25 + free shipping
Condition: Brand New
In Stock

Usually ships in 1 to 2 business days
Add to Cart
Athena Express
Click For Price
Condition: Brand New
In Stock
New and Best Brand Name Products! Ships Within 1-2 Business Days With Tracking!
Usually ships in 1 to 2 business days
Add to Cart
Synergy Data Inc $33.59 + free shipping
Condition: Brand New
In Stock

Usually ships in 1 to 2 business days
Add to Cart
$24.25 + free shipping
$24.95 You save $0.70
Rakuten Super Points Earn 25 ($0.25) Rakuten Super Points™
What are Rakuten Super Points™?
Get rewarded when you shop! Earn 1 point per dollar spent. That's like getting cash back on every purchase. Easy to see matured points in checkout. Use points just like cash.
Learn More
Format: Hardcover
Condition: Brand New
In Stock. Usually Ships in 1 to 2 business days
Please select an option to buy
Add to Cart

What is a Marketplace and Shop Owner?
  • Our marketplace is a platform where approved third-party retailers (Shop Owners) can sell their products
  • Items are sold and shipped by Shop Owners
  • Your credit card and personal information remain secure; meets all PCI Security Standards.
  • Purchases can only be returned to the Shop Owner
  • All purchases receive Rakuten Super Points™
Buy From Other Sellers (3)
  • Take your library with you wherever you go
  • Use the device you want to use… smartphone, desktop and many of today’s most popular eReaders


We love the Kobo eReading service… and we know you will too. We’ve partnered with them to bring you the most flexible, enjoyable eReading experience in the U.S.


You’ll be asked to sign in or create a new account with Kobo. Once you do, you’ll immediately get access to millions of titles and be ready to start eReading. Anytime. Anyplace.

continue to kobo