The Book of Business Awesome / The Book of Business UnAwesome How Engaging Your Customers and Employees Can Make Your Business Thrive / The Cost of Not Listening, Engaging, or Being Great at What You Do (Hardcover)

From the Publisher: The Book of Business (Un)Awesome is designed as two short books put together--one read from the front and the other read from the back when flipped over. Each half of the book takes readers through key business concepts related to marketing, human resources, social media, customer service, and other related fields, and looks at the awesome (both "awesomely great" and "awesomely horrible") ways in which companies have taken these concepts and put them into action. The Book of Business Awesome includes case studies of successful businesses that describe how these businesses gained exposure through being awesome and effective. The case studies provide actionable tools that will allow readers to apply the concepts immediately to their own businesses. The flip side of the book, The Book of Business UnAwesome, does the opposite: sharing the train-wreck stories of unsuccessful businesses and showcasing what not to do. Some key concepts include: Conversation is not a campaign The power of peripheral referrals Data is dangerous Outrage is contagious Re-recruiting your employees Re-courting your customers Creating content for your 3rd circle Mission statements don't matter UnAwesome is UnAcceptable