The Book of Business Awesome / The Book of Business UnAwesome : How Engaging Your Customers and Employees Can Make Your Business Thrive / The Cost of Not Listening, Engaging, or Being Great at What You Do (Hardcover)

Author: Stratten, Scott

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Product Overview


Publisher John Wiley & Sons Inc
Mfg Part# 9781118315224
SKU 228788145
Format Hardcover
ISBN10 1118315227
Release Date 8/15/2012
From the Publisher
Editors Note The Book of Business (Un)Awesome is designed as two short books put together--one read from the front and the other read from the back when flipped over. Each half of the book takes readers through key business concepts related to marketing, human resources, social media, customer service, and other related fields, and looks at the awesome (both "awesomely great" and "awesomely horrible") ways in which companies have taken these concepts and put them into action.The Book of Business Awesome includes case studies of successful businesses that describe how these businesses gained exposure through being awesome and effective. The case studies provide actionable tools that will allow readers to apply the concepts immediately to their own businesses. The flip side of the book, The Book of Business UnAwesome, does the opposite: sharing the train-wreck stories of unsuccessful businesses and showcasing what not to do.Some key concepts include:Conversation is not a campaignThe power of peripheral referralsData is dangerousOutrage is contagiousRe-recruiting your employeesRe-courting your customersCreating content for your 3rd circleMission statements don't matterUnAwesome is UnAcceptable
Product Attributes
eBooks Kobo
Book Format Hardcover
Number of Pages 0272
Publisher John Wiley & Sons

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