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The Brain Advantage : Become a More Effective Business Leader Using the Latest Brain Research (Paperback)

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Product Overview

This book does for business leaders what few have time to do for themselves. It combines the latest brain research with insights from psychological studies of how people think. It uses powerful stories to convey that information, and presents it in short, readable chapters, each divided into three parts:

? "What?s the story?" reports in concise, digestible terms the science behind how the brain works.
? "Interesting, but so what?" discusses how this research is relevant to business leadership today.
? "What if ?" illustrates what leaders might do differently if they were truly to "lead with the brain in mind."

The Brain Advantage shows leaders how to become even more effective decision-makers, communicators, and change-agents.

Specifications

Publisher Prometheus Books
Mfg Part# 9781591027645
SKU 211304682
Format Paperback
ISBN10 1591027640
Release Date 11/3/2009
Product Attributes
Book Format Paperback
Number of Pages 0320
Publisher Prometheus Books
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