The Brand Gym : A Practical Workout to Gain and Retain Brand Leadership (Hardcover)

Author: Taylor, David

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Product Overview

"This refreshingly simple, practical guide demonstrates how brand management can boost business performance. It is the ideal inspiration for creating growth in today''s tough economic times. Following the template of the original version, the book consists of a programme of eight "Workouts" that will help marketers raise their own game in key areas such as insight, portfolio strategy, positioning and innovation"--

Specifications

Publisher John Wiley & Sons Inc
Mfg Part# 9780470686195
SKU 213476950
Format Hardcover
ISBN10 0470686197
Release Date 6/1/2010
Product Attributes
eBooks Kobo
Book Format Hardcover
Edition 0002
Number of Pages 0239
Publisher John Wiley & Sons
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