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The BrandPromise : How Costco, Ketel One, Make-a-wish, Tourism Vancouver, and Other Leading Brands Make and Keep the Promise That Guarantees Success (Hardcover)

Author: Knapp, Duane E.

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Product Overview

Tap into the new currency for brand success and customer satisfaction

Brand strategy expert and Fortune 500 consultant Duane Knapp presents his secret formula for becoming a brand that delivers on its promise, showing how to make the right promise, how to keep it-and how fulfilling that promise will turn any business into one that people will admire, trust, and support for years to come.

Knapp explains the steps for finding and forming a solid promise, and shows how to implement three key principles that ensure business success. First-hand case studies and compelling interviews of successful business leaders illustrate how to put these strategies into action.


Publisher McGraw-Hill
Mfg Part# 9780071494410
SKU 205568910
Format Hardcover
ISBN10 0071494413
Release Date 3/1/2008
Product Attributes
Book Format Hardcover
Number of Pages 0264
Publisher McGraw-Hill
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