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The Business Communication Casebook : A Notre Dame Collection (Paperback)

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Product Overview

This casebook, written by a renowned communications expert, offers you the skills for successful case analysis, along with a comprehensive collection of 36 cases that may be applied to any Business Communication issue or theme. The cases in this book focus on real-world companies (i.e. Northwest Airlines, Merck, The Walt Disney Company, Google, Procter & Gamble, Wal-Mart, McDonalds, Sony and Kraft, ) and provide the opportunity to put Business Communication theory into practice

Specifications

Publisher South-Western Pub
Mfg Part# 9780324545098
SKU 205125515
Format Paperback
ISBN10 0324545096
Release Date 1/26/2007
Product Attributes
Book Format Paperback
Edition 0002
Number of Pages 0361
Publisher South Western Educational Publishing
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