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The Business of Design (Paperback)

Author: Desetto, Joseph

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Product Overview

In a business climate that views creative work as one of the last sustainable competitive advantages, design students need to understand what awaits them once classes are over. The Business of Design enables designers and other creative professionals to successfully apply their talents in the marketplace by teaching the basics of marketing, proposals, legal considerations and working with clients. If you're looking for a tool to help your students' bridge the gap between their creative knowledge and the essential business acumen required to be successful, then The Business of Design is a must for your classroom.

Specifications

Publisher Cengage Learning Ptr
Mfg Part# 9781428322295
SKU 207964945
Format Paperback
ISBN10 1428322299
Release Date 8/22/2008
Product Attributes
eBooks Kobo
Book Format Paperback
Number of Pages 0177
Publisher Delmar
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