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The Business Plan Workbook The Definitive Guide to Researching, Writing Up and Presenting a Winning Plan (Paperback)

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The Business Plan Workbook Barrow, Colin/ Barrow, Paul/ Brown, Robert 1 of 1
$39.95
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FORMAT: Paperback
CONDITION:  Brand New
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Description
 

Learn more about The Business Plan Workbook:

Format: Paperback
ISBN-10: 0749464615
ISBN-13: 9780749464615
Sku: 224611951
Publish Date: 5/1/2012
Dimensions:  (in Inches) 9.25H x 6.25L x 1T
Pages:  348
Edition Number:  7
 
Without a business plan, no bank, venture capital house, or corporate parent will consider finance for start-up, expansion or venture funding. This essential guide shows all aspects of business planning for entrepreneurs, senior executives and students alike.
From the Publisher:
|Without a business plan, no bank, venture capital house, or corporate parent will consider finance for start-up, expansion or venture funding.  The Business Plan Workbook is an essential guide to all aspects of business planning for entrepreneurs, senior executives and students alike. Using successful real life business plans, this book brings together the process and procedures required to produce that persuasive business plan.  ||The step-by-step approach covers the key topics, including:||-validating a business idea|-practical ways to research a market|-developing a marketing strategy|-branding a business|-raising finances|-forecasting and decision-making techniques|-structuring, writing up and presenting a business plan||This seventh edition has updated information on competitive strategy, the Five Forces Theory of Industry Structure and other strategic options, such as cost leadership, focus and differentiation.  New, high profile case studies include companies such as IKEA, Starbucks and LinkedIn and cover businesses at various stages in their development, making the book a great value for business professionals from any background.

Product Attributes

Product attributeeBooks:   Kobo
Product attributeBook Format:   Paperback
Product attributeEdition:   0007
Product attributeNumber of Pages:   0348
Product attributePublisher:   Kogan Page
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