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The Buyersphere Project How Businesses Buy from Businesses in the Digital Marketplace (Paperback)

Author:  Gord Hotchkiss
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The Buyersphere Project Hotchkiss, Gord 1 of 1
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FORMAT: Paperback
CONDITION:  Brand New
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Description
 

Learn more about The Buyersphere Project:

Format: Paperback
ISBN-10: 1439261679
ISBN-13: 9781439261675
Sku: 214430383
Publish Date: 8/13/2012
Dimensions:  (in Inches) 9.75H x 7L x 0.75T
Pages:  210
 
From the Publisher:
The BuyerSphere Project is a fascinating look at how businesses buy from other businesses in the digital marketplace. The insights covered by author Gord Hotchkiss are based on an extensive research project that explored the true behavior of the people actually involved in purchase decisions at thousands of companies. Many of the traditional beliefs long held in the B2B marketplace were overturned by the research, including: The validity of the buying funnel model, the notion of rationality in a business purchase and the separation of online marketing from the core best practices of traditional sales and marketing. Called an "epiphany smorgasbord for B2B marketers" by the VP of Marketing for Business.com, The BuyerSphere Project delves deep into the reality of what's happening on the buying side in organizations, giving marketers a new perspective of how to use their digital assets.

Product Attributes

Product attributeBook Format:   Paperback
Product attributeNumber of Pages:   0210
Product attributePublisher:   Booksurge Publishing
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