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The Challenge of Communicating Guiding Principles and Practices (Paperback)

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The Challenge of Communicating Engleberg, Isa N. 1 of 1

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Format: Paperback
ISBN-10: 0205554768
ISBN-13: 9780205554768
Sku: 204174538
Publish Date: 8/13/2012
Pages:  473
Age Range:  NA
"The Challenge of Communicating: ""Guiding Principles and Practices"" "applies a unique framework of key elements and guiding principles to all communication contexts while engaging readers with practical examples and realistic advice based on contemporary communication research. The seven guiding principles are derived from universal axioms found in communication literature and are used as the foundation for content. Regardless of the context (interpersonal, group, or presentational), these elements and principles will help readers make effective decisions about the communication challenges, select appropriate strategies that effectively address those challenges, and apply the skills they need to achieve their communication goals. This book also provides lively, relevant, and engaging content as well as activities and assessments in every chapter.

Product Attributes

Product attributeeBooks:   Kobo
Product attributeBook Format:   Paperback
Product attributeNumber of Pages:   0473
Product attributePublisher:   Allyn & Bacon
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