The Challenge of Communicating : Guiding Principles and Practices (Paperback)

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Product Overview

"The Challenge of Communicating: ""Guiding Principles and Practices"" "applies a unique framework of key elements and guiding principles to all communication contexts while engaging readers with practical examples and realistic advice based on contemporary communication research. The seven guiding principles are derived from universal axioms found in communication literature and are used as the foundation for content. Regardless of the context (interpersonal, group, or presentational), these elements and principles will help readers make effective decisions about the communication challenges, select appropriate strategies that effectively address those challenges, and apply the skills they need to achieve their communication goals. This book also provides lively, relevant, and engaging content as well as activities and assessments in every chapter.

Specifications

Publisher Pearson College Div
Mfg Part# 9780205554768
SKU 204174538
Format Paperback
ISBN10 0205554768
Release Date 11/9/2007
Product Attributes
eBooks Kobo
Book Format Paperback
Number of Pages 0473
Publisher Allyn & Bacon

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