The Credible Company : Communicating With Today's Skeptical Workforce (Hardcover)

Author: D'Aprix, Roger

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Product Overview

*Author: DAprix, Roger *Subtitle: Communicating With Todays Skeptical Workforce *Publication Date: 2008/11/10 *Number of Pages: 157 *Binding Type: Hardcover *Language: English *Depth: 0.75 *Width: 6.25 *Height: 9.50


Publisher John Wiley & Sons Inc
Mfg Part# 9780470274743
SKU 208085679
Format Hardcover
ISBN10 0470274743
Release Date 11/1/2008
Dimensions (in Inches) 9.5H x 6.25L x 0.75T
From the Publisher
Editors Note In The Credible Company, communication expert Roger DAprix provides a logical and tested strategy to inform skeptical employees in a time of turbulent change. With information being the lifeblood of todays intellectual-capital assembly line, DAprix explains, the internal communication task has taken on an unprecedented importance. Drawing on his experience as a corporate communication executive and consultant, the author offers a practical prescription for effective communication: INFORMS (as in a communication strategy that informs). Based on the principles of Information, Needs on the Job, Face-to-Face Communication, Openness, Research, Marketplace, and Strategy, INFORMS provides a winning formula for those with the insight and motivation to work for greater credibility within companies and other institutional organizations. Throughout the book, DAprix provides numerous illustrative examples from his rich consulting experience as lessons in what to do and what not to do in communicating with the workforce.
Product Attributes
eBooks Kobo
Book Format Hardcover
Number of Pages 0157
Publisher Jossey-Bass
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