The Cultural Dimension of International Business (Paperback)

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Product Overview

*Author: Ferraro, Gary P. *Publication Date: 2009/10/01 *Number of Pages: 230 *Binding Type: Paperback *Language: English *Depth: 0.50 *Width: 5.75 *Height: 8.75

Specifications

Publisher Prentice Hall
Mfg Part# 9780205645282
SKU 210456533
Format Paperback
ISBN10 0205645283
Release Date 10/1/2009
Physical
Dimensions (in Inches) 8.75H x 5.75L x 0.5T
From the Publisher
Editors Note The text demonstrates how the theory, methods, and insights of cultural anthropology can influence, in a positive way, the conduct of international business operations, be they negotiating, managing, or marketing. KEY TOPICS: It explores (1) such general concepts as culture, ethnocentrism, and culture change; (2) the nature of the communication process, both linguistic and nonverbal communication; (3) a typology of value contrasts that can be applied anywhere in the world to help diagnose potential breakdowns in business communication; (4) a number of ways of collecting relevant culture-specific data on any of the hundreds of different national cultures of the world; and (5) a set of valuable skills and competencies that are vital for becoming a world class business person. MARKET: For cross-cultural trainers and human resources personnel.
Product Attributes
eBooks Kobo
Book Format Paperback
Edition 0006
Number of Pages 0230
Publisher Prentice Hall
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