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Author:  Gary P. Ferraro
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The Cultural Dimension of International Business Ferraro, Gary P. 1 of 1

Learn more about The Cultural Dimension of International Business:

Format: Paperback
ISBN-10: 0205645283
ISBN-13: 9780205645282
Sku: 210456533
Publish Date: 10/1/2009
Dimensions:  (in Inches) 8.75H x 5.75L x 0.5T
Pages:  230
Edition Number:  6
*Author: Ferraro, Gary P. *Publication Date: 2009/10/01 *Number of Pages: 230 *Binding Type: Paperback *Language: English *Depth: 0.50 *Width: 5.75 *Height: 8.75
From the Publisher:
The text demonstrates how the theory, methods, and insights of cultural anthropology can influence, in a positive way, the conduct of international business operations, be they negotiating, managing, or marketing. KEY TOPICS: It explores (1) such general concepts as culture, ethnocentrism, and culture change; (2) the nature of the communication process, both linguistic and nonverbal communication; (3) a typology of value contrasts that can be applied anywhere in the world to help diagnose potential breakdowns in business communication; (4) a number of ways of collecting relevant culture-specific data on any of the hundreds of different national cultures of the world; and (5) a set of valuable skills and competencies that are vital for becoming a world class business person. MARKET: For cross-cultural trainers and human resources personnel.

Product Attributes

Product attributeeBooks:   Kobo
Product attributeBook Format:   Paperback
Product attributeEdition:   0006
Product attributeNumber of Pages:   0230
Product attributePublisher:   Prentice Hall
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