The Cultural Dimension of International Business (Paperback)

Customer Reviews   Write a Review

Be the first to review this item and earn 25 Rakuten Super Points™

Product Overview

*Author: Ferraro, Gary P. *Publication Date: 2009/10/01 *Number of Pages: 230 *Binding Type: Paperback *Language: English *Depth: 0.50 *Width: 5.75 *Height: 8.75


Publisher Prentice Hall
Mfg Part# 9780205645282
SKU 210456533
Format Paperback
ISBN10 0205645283
Release Date 10/1/2009
Dimensions (in Inches) 8.75H x 5.75L x 0.5T
From the Publisher
Editors Note The text demonstrates how the theory, methods, and insights of cultural anthropology can influence, in a positive way, the conduct of international business operations, be they negotiating, managing, or marketing. KEY TOPICS: It explores (1) such general concepts as culture, ethnocentrism, and culture change; (2) the nature of the communication process, both linguistic and nonverbal communication; (3) a typology of value contrasts that can be applied anywhere in the world to help diagnose potential breakdowns in business communication; (4) a number of ways of collecting relevant culture-specific data on any of the hundreds of different national cultures of the world; and (5) a set of valuable skills and competencies that are vital for becoming a world class business person. MARKET: For cross-cultural trainers and human resources personnel.
Product Attributes
eBooks Kobo
Book Format Paperback
Edition 0006
Number of Pages 0230
Publisher Prentice Hall
Sold Out
Sorry, you missed the deal!
This product is currently not available.
Buy From Other Sellers (0)
  • Take your library with you wherever you go
  • Use the device you want to use… smartphone, desktop and many of today’s most popular eReaders


We love the Kobo eReading service… and we know you will too. We’ve partnered with them to bring you the most flexible, enjoyable eReading experience in the U.S.


You’ll be asked to sign in or create a new account with Kobo. Once you do, you’ll immediately get access to millions of titles and be ready to start eReading. Anytime. Anyplace.

continue to kobo