The Design of Business Why Design Thinking Is the Next Competitive Advantage (Hardcover)
|Author: Roger Martin|
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|Most companies today have innovation envy. They yearn to come up with a game-changing innovation like Apple''s iPod, or create an entirely new category like Facebook. Many make genuine efforts to be innovative-they spend on R&D, bring in creative designers, hire innovation consultants. But they get disappointing results.|
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