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The Design of Business Why Design Thinking Is the Next Competitive Advantage (Hardcover)

Author:  Roger Martin
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The Design of Business Martin, Roger 1 of 1
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FORMAT: Hardcover
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Product Details:

Format: Hardcover
ISBN-10: 1422177807
ISBN-13: 9781422177808
Sku: 211472102
Publish Date: 8/5/2009
Dimensions:  (in Inches) 8.5H x 5.75L x 0.75T
Pages:  191
See more in Industrial Management
 
Most companies today have innovation envy. They yearn to come up with a game-changing innovation like Apple''s iPod, or create an entirely new category like Facebook. Many make genuine efforts to be innovative-they spend on R&D, bring in creative designers, hire innovation consultants. But they get disappointing results.
Product Attributes
Product attributeeBooks:   Kobo
Product attributeBook Format:   Hardcover
Product attributeNumber of Pages:   0191
Product attributePublisher:   Harvard Business School Press
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