The Design of Business Why Design Thinking Is the Next Competitive Advantage (Hardcover)
| Author: Roger Martin |
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Product Details:
Format: Hardcover
Publisher: Perseus Distribution Services
ISBN-10: 1422177807
ISBN-13: 9781422177808
Sku: 211472102
Publish Date: 8/5/2009
Dimensions:
(in Inches) 8.5H x 5.75L x 0.75T
Pages:
191
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| Most companies today have innovation envy. They yearn to come up with a game-changing innovation like Apple''s iPod, or create an entirely new category like Facebook. Many make genuine efforts to be innovative-they spend on R&D, bring in creative designers, hire innovation consultants. But they get disappointing results. |
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