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The Economics and Financing of Media Companies (Hardcover)

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Product Overview

In this updated and expanded edition of the acclaimed Economics and Financing of Media Companies, leading economist and media specialist Robert G. Picard employs business concepts and analyses to explore the operations and activities of media firms and the forces and issues affecting them.Picard has added new examples and new data, and he covers such emerging areas as the economics of digital media. Using contemporary examples from American and global media companies, the book contains a wealth of information, including useful charts and tables, important for both those who work in and study media industries. It goes beyond simplistic explanations to show how various internal and external forces direct and constrain decisions in media firms and the implications of the forces on the type of media and content offered today.

Specifications

Publisher Fordham Univ Pr
Mfg Part# 9780823232567
SKU 213648048
Format Hardcover
ISBN10 0823232565
Release Date 6/1/2011
Product Attributes
Book Format Hardcover
Edition 0002
Number of Pages 0274
Publisher Fordham University Press
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