Create the expertise that builds your business, creates new contacts, and wins over customers
To get the highest exposure for a business, professionals need to establish themselves as thoughtleaders-the leading experts in their field with exclusive knowledge that everyone is vying for. In "The Expert's Edge," Ken Lizotte provides concrete action steps to help you become the go-to individual in your area of expertise.
Lizotte explains the Five Pillars of Thoughtleadership-developing original research, public speaking, media exposure, building a web presence, and publishing-which are essential to making and sustaining status as "the" expert in a field or business. He reveals how this approach makes for breakaway business results, enabling you to get quoted in the media, be asked to serve on panels, get books published, and rise to the top of Google searches.