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Business Writing How to Write to Engage, Persuade and Sell (Paperback)

Author:  Ian Atkinson
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Learn more about Business Writing:

Format: Paperback
ISBN-10: 0273761137
ISBN-13: 9780273761136
Sku: 224512926
Publish Date: 11/29/2011
Dimensions:  (in Inches) 8.5H x 5.75L x 0.5T
Pages:  176
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*Author: Atkinson, Ian *Subtitle: How to Write to Engage, Persuade and Sell *Publication Date: 2011/12/09 *Number of Pages: 176 *Binding Type: Paperback *Language: English *Depth: 0.50 *Width: 5.75 *Height: 8.50
From the Publisher:

Whether you are writing a proposal, a report, a presentation or an email, this book will show you how to write to persuade staff, colleagues, board directors and customers. The Financial Times Essential Guide to Business Writing demonstrates how your choice of language can influence your reader. It gives you clear examples to show you the dos and don'ts of successful business writing and essential tips that are proven to make your writing more effective.

It shows you how to write for different audiences and in different media using style, structure and the psychology of language to your advantage. It also gives you the writing secrets used by the world's best advertising writers, which you can use to great effect in your own business writing.

Product Attributes

Product attributeeBooks:   Kobo
Product attributeBook Format:   Paperback
Product attributeNumber of Pages:   0176
Product attributePublisher:   FT Press
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