Business Writing : How to Write to Engage, Persuade and Sell (Paperback)

Author: Atkinson, Ian

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Product Overview

*Author: Atkinson, Ian *Subtitle: How to Write to Engage, Persuade and Sell *Publication Date: 2011/12/09 *Number of Pages: 176 *Binding Type: Paperback *Language: English *Depth: 0.50 *Width: 5.75 *Height: 8.50


Publisher Pearson P T R
Mfg Part# 9780273761136
SKU 224512926
Format Paperback
ISBN10 0273761137
Release Date 11/29/2011
Dimensions (in Inches) 8.5H x 5.75L x 0.5T
From the Publisher
Editors Note Whether you are writing a proposal, a report, a presentation or an email, this book will show you how to write to persuade staff, colleagues, board directors and customers. The Financial Times Essential Guide to Business Writing demonstrates how your choice of language can influence your reader. It gives you clear examples to show you the dos and don'ts of successful business writing and essential tips that are proven to make your writing more effective. It shows you how to write for different audiences and in different media using style, structure and the psychology of language to your advantage. It also gives you the writing secrets used by the world's best advertising writers, which you can use to great effect in your own business writing.
Product Attributes
eBooks Kobo
Book Format Paperback
Number of Pages 0176
Publisher FT Press

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