Ships from/sold by Buy.com
See All Buying Options
advertisement

The First Modern Campaign Kennedy, Nixon and the Election of 1960 (Hardcover)

Earn Super Points: Write a Review
Sorry, this selection is currently unavailable.
The First Modern Campaign Donaldson, Gary A.                       1 of 1
$86.81  + Free Shipping
EARN 87 RAKUTEN SUPER POINTS™ Super Points
What are Rakuten Super Points™?
Get rewarded when you shop! Earn 1 point per dollar spent. That's like getting cash back on every purchase. Easy to see matured points in checkout. Use points just like cash.
Learn More
FORMAT: Hardcover
ALSO AVAILABLE: Other Formats Choose Format
CONDITION:  Brand New
IN STOCK: Usually Ships within 1 business day
1 New
from
$74.95
See all sellers
45 day return policy
Share
promo
 
Description
More Buying Options
 

Learn more about The First Modern Campaign:

Format: Hardcover
ISBN-10: 074254799X
ISBN-13: 9780742547995
Sku: 204476297
Publish Date: 7/1/2007
Dimensions:  (in Inches) 9.5H x 6.5L x 0.75T
Pages:  199
Age Range:  NA
See more in History & Theory
 
In this engaging book, Gary Donaldson tells the story of Kennedy versus Nixon with a sharp eye for the salient political developments and a keen sense of the drama of an election that was unlike any other the nation had experienced. The election of 1960 was an orchestrated political drama, organized as a sweeping campaign from coast to coast and staged for a national television audience. This made it the first modern campaign in which the television media changed the dynamics of presidential politics and in which photographs, charisma, and direct appeals to voters counted as they had never done before. It was also an election of intense personal rivalry made all the more spirited by the prejudice against Kennedy''s Catholicism and his intention to widen the American political arena. The First Modern Campaign is essential and engaging reading for anyone interested in contemporary politics in the United States.

Product Attributes

Product attributeBook Format:   Hardcover
Product attributeNumber of Pages:   0199
Product attributePublisher:   Rowman & Littlefield Publishers
Advertisement Bottom