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The First Modern Campaign : Kennedy, Nixon and the Election of 1960 (Hardcover)

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Product Overview

In this engaging book, Gary Donaldson tells the story of Kennedy versus Nixon with a sharp eye for the salient political developments and a keen sense of the drama of an election that was unlike any other the nation had experienced. The election of 1960 was an orchestrated political drama, organized as a sweeping campaign from coast to coast and staged for a national television audience. This made it the first modern campaign in which the television media changed the dynamics of presidential politics and in which photographs, charisma, and direct appeals to voters counted as they had never done before. It was also an election of intense personal rivalry made all the more spirited by the prejudice against Kennedy''s Catholicism and his intention to widen the American political arena. The First Modern Campaign is essential and engaging reading for anyone interested in contemporary politics in the United States.

Specifications

Publisher Rowman & Littlefield Pub Inc
Mfg Part# 9780742547995
SKU 204476297
Format Hardcover
ISBN10 074254799X
Release Date 7/1/2007
Product Attributes
Book Format Hardcover
Number of Pages 0199
Publisher Rowman & Littlefield Publishers
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