The Fundamentals of Fashion Management (Paperback)

Author: Dillon, Susan

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Product Overview

The Fundamentals of Fashion Management is a visually stimulating introduction to the business of fashion. Each chapter explores in turn the concepts of trend prediction, fashion communication and technology, fashion buying, sourcing and supply chain, marketing and entrepreneurship. There are also a series of exercises and case studies that explore real situations within the industry, offering a complete overview of the fashion cycle and the practical issues relevant to the business.

Specifications

Publisher Bloomsbury USA Academic
Mfg Part# 9782940411580
SKU 219893930
Format Paperback
ISBN10 2940411581
Release Date 8/13/2012
Physical
Dimensions (in Inches) 9H x 8L x 0.75T
From the Publisher
Editors Note The Fundamentals of Fashion Management is an introduction to the basics of fashion management and the fashion industry. Each chapter explores in turn the concepts of trend prediction, fashion communication and technology, fashion buying, sourcing and supply chain, marketing and entrepreneurship. There are also a series of exercises and case studies that explore real situations within the industry, offering a complete overview of the fashion cycle and the practical issues relevant to the business.  
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