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The Future of Men (Paperback)

Author: Salzman, Marian

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Product Overview

"We are at the end of the male market as we knew it. In this brilliant new book, major trends--critical for businesses marketing to men--are revealed. A new vision of what it means to be male is exposed."--Sergio Zyman, author of "The End of Marketing As We Know It "and, most recently, "Renovate Before You Innovate" "There is a change going on in how masculinity is defined. "The Future of Men" will be critical for anyone who needs to understand the trends that are shaping the new man."--Lothar Reiff, Creative Director, Hugo Boss Praise for "Next":
"Salzman and Matathia offer a dizzying snapshot of what our world might look like in the next five to ten years."--"Publishers Weekly"


Publisher St Martins Pr
Mfg Part# 9781403975485
SKU 202589080
Format Paperback
ISBN10 1403975485
Release Date 4/10/2007
Product Attributes
Book Format Paperback
Number of Pages 0242
Publisher Palgrave MacMillan
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